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Saudi Journal of Business and Management Studies (SJBMS)
Volume-2 | Issue-12 | 1171-1174
Original Research Article
Effectiveness of Process Related Strategies of Public and Private Life insurance Companies in Perambalur District
P. Balamurugan, Dr. R. Rajendran
Published : Dec. 30, 2017
DOI : 10.21276/sjbms.2017.2.12.14
Abstract
The effectiveness of processes of life insurance companies is the prime concern for policyholders to choose a particular insurance company. Here researcher attempts to analyze the effectiveness of process related strategies of public and private life life insurance companies in perambalur district with the objectives of analyzing claim settlement time, ease of claim settlement formalities and policyholders’ dependence of insurance agent or insurance company employee for claim settlement. Here researcher adopts descriptive research design and used wellstructured questionnaire for data collection. 100 samples each from both public and private life insurance companies are collected using simple random method. From the data analysis it is concluded that public life insurance company is effective in process related strategies than private life insurance companies.
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