Saudi Journal of Business and Management Studies (SJBMS)
Volume-2 | Issue-12 | 1171-1174
Original Research Article
Effectiveness of Process Related Strategies of Public and Private Life insurance Companies in Perambalur District
P. Balamurugan, Dr. R. Rajendran
Published : Dec. 30, 2017
Abstract
The effectiveness of processes of life insurance companies is the prime
concern for policyholders to choose a particular insurance company. Here researcher
attempts to analyze the effectiveness of process related strategies of public and
private life life insurance companies in perambalur district with the objectives of
analyzing claim settlement time, ease of claim settlement formalities and
policyholders’ dependence of insurance agent or insurance company employee for
claim settlement. Here researcher adopts descriptive research design and used wellstructured questionnaire for data collection. 100 samples each from both public and
private life insurance companies are collected using simple random method. From
the data analysis it is concluded that public life insurance company is effective in
process related strategies than private life insurance companies.