This study examines the significant role that women play in strengthening community economic empowerment and tourism through their involvement in micro, small, and medium enterprises (MSMEs). Women-led MSMEs contribute not only to their families' financial stability but also to the preservation of local culture and the growth of sustainable tourism. Despite their contributions, women entrepreneurs continue to face challenges such as limited access to financial support, business training, and market expansion opportunities. This research explores how women’s specialized knowledge in traditional crafts, culinary arts, and eco-tourism influences economic development and tourism sustainability. Using a mixed-method approach, this study combines qualitative and quantitative data, including interviews and surveys with female MSME owners in Purbalingga Regency. The findings highlight that women’s participation in MSMEs directly boosts tourism by providing authentic and locally-driven experiences that attract visitors. Moreover, access to capital and skill development enhances their ability to innovate and scale their businesses, further contributing to economic resilience. The study also reveals that community economic empowerment serves as a crucial link between women-led MSMEs and the sustainability of tourism. Based on these insights, this research emphasizes the need for better financial inclusion, business mentorship, and policy support to empower women entrepreneurs. The findings offer practical recommendations for government agencies, financial institutions, and development organizations to create a more inclusive and thriving economic landscape where women-led businesses can flourish.