Saudi Journal of Business and Management Studies (SJBMS)
Volume-2 | Issue-11 | 995-1007
Original Research Article
Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness, Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia
Tjuk Indarsin, Hapzi Ali
Published : Nov. 30, 2017
Abstract
This research aims to analyze the partial effect of Perceived Usefulness
on Attitude toward Using, Perceived Ease of Use on Attitude toward Using,
Perceived Trust on Attitude toward Using and the simultaneous influence of
Perceived Usefulness, Perceived Ease of Use, and Perceived Trust on Attitude
Toward Using. The population of this research is regular customers of Ikens Group
wholesalers who have downloaded and installed Ikens wholesale mobile apps which
spread throughout Indonesia and currently have 320 subscribers. The number of
samples is determined by using Slovin formula at 5% error rate which is 178. The
quantitative analysis method is by using equation analysis of multiple linear
regressions followed by simultaneous test (F-test), partial hypothesis testing (t-test),
and determination analysis (R Square) with a 5-percent alpha (0.05). Before the
regression test, data quality and classical assumption tests were performed first. The
tool for analysis is by using IBM SPSS Statistics software version 23 for Mac. The
result of this research shows that the Perceived Usefulness has a strong effect on the
partial Attitude Toward Using, the Perceived Ease of Use has an moderate effect on
the partial Attitude Toward Using, the Perceived Trust has a strong effect on the
Attitude Toward Using, as well as the simultaneous Perceived Usefulness, Perceived
Ease of Use, and Perceived Trust influence the Attitude Toward Using of mobile
application (m-Commerce) Ikens Group Jakarta, Indonesia.