Saudi Journal of Business and Management Studies (SJBMS)
Volume-2 | Issue-10 | 904-912
Original Research Article
Effect of Internet Banking On Financial Performance of Commercial Banks in Kisumu City- Kenya
Clare Barasa, Prof Willis Obura, Francis A. Anyira
Published : Oct. 30, 2017
Abstract
The purpose of this study was to examine effect of internet banking on
financial performance of commercial banks in Kenya. Internet banking under
technology acceptance model extended from theory of reasoned action entails the
inclusion of technology or information system within the operations of a bank.
Internet banking is about creating complementary distribution channels in form of
information technology. The study used descriptive survey research design. Both
quantitative and qualitative data were collected to meet the objective. The proposed
study area was Kisumu City targeting all the 34 commercial banks. A total of 11
banks were picked through a simple random sampling strategy. In addition, 5
employees were picked from each commercial bank through a simple random
sampling strategy, while 11 branch managers purposively sampled from the selected
banks. Therefore, the total number of participants forming a representative sample
was 66 comprising of 55 employees and 11 branch managers of which there was a
response rate of 92.7 for employees and 100% for branch managers. A combination
of primary and secondary sources of data was used to obtain data. The primary
sources included self-administered questionnaires and interviews. Document
analysis was used to collect secondary data. Quantitative data was analyzed using
descriptive statistics(frequency and percentages). Statistical analysis was done with
the aid of Statistical Package for Social Sciences version 22.0. All the results of the
quantitative analysis were presented in tables, charts, and graphs while the results of
qualitative analysis presented in form of themes. From the quantitative analysis, the
study established a positive effect of internet banking on financial performance of
commercial banks. The qualitative findings also established that there is a positive
effect of internet banking on financial performance of commercial banks. Based on
the findings, the study recommends that commercial banks enhance their internet
banking.