The aspiration of human being to advance life standards throughout the past have always brought diverse pursues with it. These pursuits have become reality by putting forward a new hint and taking risks when essential. Innovative and risk taking people have begun to be defined as entrepreneurs over time. In such context women entrepreneurship and innovation has become an emerging topic in today’s world. The present study evaluates the drivers and current status of financial literacy of the women entrepreneurs in floriculture industry. In addition, examine the socio economic and cultural barriers which hinder women participation in entrepreneurship and innovation. Ninety two female respondents were selected for this survey and administrated a pre tested questionnaire. Collected data were analyzed using Wilcoxon sign rank test. Study revealed the need to earn money and financial necessity as the major drivers to start a new venture. They were not aware about the high-risky unregulated saving systems, government tax policy, inflation rates and, stock market. Further the explored constraints of the study were unavailability of enough capital, market for finished goods, lack of knowledge on modern technology, inadequate infrastructure for transportation of raw material; inadequate training and access to information, weak business associations and, government taxes as the prevailing constraints. Therefore the authorities should take necessary actions to remove these obstacles, in order to improve the women entrepreneurship in floriculture.