The primary objective of the research study was to investigate the influence of socio-economic characteristics of university students on their financial literacy in the district of Peshawar. The population of the study includes the students of university students in the district of Peshawar. Keeping in view, financial constraints and time availability, the study consists of the target population. A sample of 200 students, 100 each from Abasyn University and City University of Science and Information Technology has been selected by using convenience sampling. An adopted questionnaire has been used for the collection of data. Both descriptive and inferential analysis have been employed for the analysis of data. All the hypotheses were tested using regression analysis. The parental education, financial education, student’s education level, and income level showed a significant and positive effect on the financial literacy of the students while gender showed a positive and insignificant relationship with financial literacy. The finding of the research study concluded that parental education, financial education, student’s education level, and income level were the most important factors determining student's financial literacy.