Abstract: This study aims to describe clearly about the influence place, people, promotion and physical evidence on the decision of the visit to the Maritime Museum. The population in this study is that visitor who are in Maritime Museum. The sampling reached is 100 respondents. The research analysis performed by using SPSS (by applying method multiple linier regression analysis) IBM program version 21 statistical applications for data processing. The result of this research are: 1) Place significantly influenced the decision of visit to the maritime museum, 2) People significantly influenced the decision of visit to the maritime museum, 3) Promotion significantly influenced the decision of visit to the maritime museum, 4) Physical Evidence influenced the decision of visit to the maritime museum, 5) People, Place, Promotion and Physical Evidence are simultaneously significant and influence the decision of visit to the Maritime Museum jointly.