With the accelerating speed of artificial intelligence and mobile technology so many companies have fully replaced the traditional services with technology-based self-services. However sometimes fully replacing the traditional service with self-service technologies develops negative attitude among users and they resist and inhibit that technology. For understanding that resistance behavior we draw inferences from psychological reactance theory. Grounded on this theory present study examines the role of some paradoxes (technology anxiety, insecurity) within the context of self-service technology environment. This research develops conceptual model to investigate the impact of two paradoxes such as: technology anxiety and insecurity on adoption attitude. We tested the model and relevant research hypotheses with survey data collected from 152 users of self-service technology in India. The results of the study recommend the service providers that instead of replacing whole service options some choices during the process develops positive attitude among users of technology.