Nigeria is endowed with landscapes and vibrant culture which promise immense tourism potential, yet legal hurdles and inadequate infrastructure hold the sector back. This paper argues that a multi-layered legal framework, tailored to Nigerian realities, can unlock sustainable growth. It explores how strategic legal interventions can attract foreign investment, safeguard consumer rights, empower vulnerable groups like tourists with disabilities, and foster community engagement. Technological solutions for visitor management and cultural preservation will also be discussed. By promoting responsible eco-tourism and revitalizing neglected heritage sites, Nigeria can harness its tourism potential, empowering both individual stakeholders and the nation as a whole. This research paper relies on the doctrinal method, using data collected from primary and secondary sources. The primary sources consulted are statutes and case law, while the secondary data are mainly books, journals, periodicals, and web-based materials.